The birth of Vintage by Naudic is a tale of inspiration drawn from nature's palette and a commitment to ethical fashion. Five years after launching the vibrant Naudic brand, the idea for Vintage by Naudic emerged during a serene beach walk with my sisters on our island home. As we sought soft colours for a new top design, the surrounding landscape provided the perfect muse - the gentle tones of sand, the subtle hues of sunset, and the blues and whites of the sea.
Nordic for Vintage by Naudic
In addition to our island's natural beauty, we drew significant inspiration from Sweden. The Swedish aesthetic, with its love for the outdoors in the summertime and the seamless way it combines nature with prints, heavily influenced our designs. The soft, delicate florals helped shape our own collection, making them both unique and timeless.
This moment of inspiration led to the creation of an oversized off-the-shoulder top in white and two complementary colours, marking a departure from Naudic's signature bright palette. The initial Vintage by Naudic collection, comprising one top, four dresses, and two skirts, was warmly received by the wholesale market.
Our Production Process
At the heart of Vintage by Naudic's success is our close relationship with our Indian suppliers. In the wake of the COVID-19 pandemic, we took a significant step by establishing an office and home base closer to our production facilities. This move has allowed us to maintain intimate involvement in every aspect of the production process, from fabric sourcing to final construction.
Our hands-on approach ensures that we're always at the forefront of developments in fabric technology, trims, and embroidery techniques. We pay meticulous attention to the softness of fabrics, the quality of trims, and the intricacy of embroidery details. This level of involvement allows us to deliver products that meet our high standards and exceed our customers' expectations.
Working with Ethical Factories
- Vintage by Naudic is committed to working with factories that uphold high ethical and quality standards. While specific details about our factory partners are not provided, it's common for ethical fashion brands to prioritise the following:
- Fair wages and working conditions for all employees
- Safe and healthy work environments
- No child labor or forced labor
- Respect for workers' rights and freedom of association
- Environmental responsibility in production processes
- Our close relationship with our suppliers and our physical presence in India allow us to monitor these standards closely and ensure they are consistently met.
Influence of Vintage Stores
Our inspiration wasn't just limited to nature and Swedish aesthetics; vintage stores also played a crucial role. These stores, with their rich collections of timeless pieces and unique prints, helped us blend old-world charm with contemporary design. The vintage influence is evident in our careful selection of fabrics and the intricate detailing in our women's clothing.
Today, Vintage by Naudic has evolved beyond wholesale and TV sales, launching its own online clothing shop to connect directly with customers who appreciate its understated elegance.
Uniqueness
One of the key aspects that sets Vintage by Naudic apart is our commitment to originality. We pride ourselves on not being a ‘copycat-cookie cutter brand’. Instead, we focus on creating unique designs that reflect our brand's ethos and the natural inspiration behind our collections. Our women's clothing line features timeless pieces that encourage a more sustainable approach to fashion consumption.
By creating timeless pieces inspired by nature's soft hues, we encourage a more sustainable approach to fashion consumption. Our garments, including formal dresses, women dresses, and plus size clothing, are designed to be versatile and long-lasting, moving away from the fast fashion model that contributes to excessive waste in the industry
The Importance of Craftsmanship
The styling and construction of each Vintage by Naudic piece is of paramount importance to us. We believe that true quality lies in the details - the drape of a fabric, the precision of a seam, the delicacy of an embroidered motif. Our team works tirelessly to ensure that every garment that bears the Vintage by Naudic label meets our exacting standards of craftsmanship.
Our close relationship with our Indian suppliers allows us to tap into generations of textile expertise. India has a rich heritage of textile production, from intricate embroideries to delicate block prints. By working closely with local artisans, we not only ensure the quality of our products but also help to preserve and promote these traditional skills.
